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AdAge + DataCenter: Home

Brief overview on how to use AdAge and DataCenter.

AdAge

 

AdAge is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, AdAge continues to be powered by award-winning journalism. Today, AdAge is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the AdAge Next Conference, and proprietary data such as the Leading National Advertisers Report from the AdAge Datacenter.

 

Credit: AdAge About Us (https://adage.com/help/about-us)

Accessing AdAge + DataCenter

For On-Campus Access:

  • Go to the A-Z Database List
  • Click on AdAge + DataCenter
  • A new page will launch for Adage.com
  • To go to DataCenter, click on DataCenter in the banner at the top of the page. 

For Off-Campus Access:

  • Contact the Reference Desk or the Serials and Electronic Resources Librarian for login credentials for remote access. 
  • Go to Adage.com 
  • Click on Login in the banner at the top of the page.
  • Enter Username and Password. 
  • You will then be directed back to the AdAge homepage.
  • To go to DataCenter, click on DataCenter in the banner at the top of the page. 

Using AdAge + DataCenter

Access to AdAge includes:

  • Unlimited article, podcast and video access on AdAge.com
  • Unlimited access to Ad Age Datacenter, filled with proprietary data and analysis
  • Access to the Creativity Gallery, a searchable database with thousands of ads
  • The latest news and insights on today's leaders, makers and disruptors

In addition to access to AdAge.com, patrons may also search EBSCO's Business Source Complete for full-text issues of Advertising Age. 

Finding Articles for a single issue on AdAge.com:

  • Go to Advertising Age in Business Source Complete to discover the publication date for a single print issue.
  • Once you have located the publication date, go to AdAge.com. 
  • While looking at the Most Recent news section in the left margin, scroll down the page and click on the View all latest news. 
  • From there, you can browse for the issues publication date. 

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